MAPPING THE IDEAL CUSTOMER JOURNEY
Discover why you should map your customers’ buying journey and follow our five steps to mapping a journey for your business. Wouldn’t it be great if all it took for a lead to become a loyal customer were three simple steps – see product, buy product, use product. Repeat. Bliss! No more need for marketing strategies, huge budgets to cover all your advertising bases or complex sales funnels that give you vertigo every time you look at them. Alas, your leads journey to becoming a loyal repeat-customer is complex. We would love for it to be a straight shot down the highway, but it’s a road trip filled with shady pit stops, enticing detours and other roadtrippers. Google was one of the firsts to recognise the complexity and importance of the customer journey, so in [...]