Discover why you should map your customers’ buying journey and follow our five steps to mapping a journey for your business. Wouldn’t it be great if all it took for a lead to become a loyal customer were three simple steps – see product, buy product, use product. Repeat. Bliss! No more need for marketing strategies, huge budgets to cover all your advertising bases or complex sales funnels that give you vertigo every time you look at them. Alas, your leads journey to becoming a loyal repeat-customer is complex. We would love for it to be a straight shot down the highway, but it’s a road trip filled with shady pit stops, enticing detours and other roadtrippers. Google was one of the firsts to recognise the complexity and importance of the customer journey, so in [...]
As an entrepreneur, you know how important leads are to the growth and success of your business. Leads mean sales, and sales mean profits. So, if you don’t have leads, you won’t make a profit. It’s pretty much the number one rule of business. So, imagine if you switched on your computer on a Monday morning and found 20 new leads waiting in your inbox. Can you think of a better, happier or more productive way to start your week? I doubt it! So, we know that leads are pretty much every entrepreneur’s favourite thing. But how do we find them? Finding Leads vs Generating Leads The first thing we need to understand is that there’s a big difference between finding leads and generating them. Finding leads is time consuming for a start. Most of [...]
Please indulge me here for a second while I deviate a little from the topic. You see, the three keys we talk about in the headline - and which we will get into in a little while, I promise - are pretty much the “how” of running a successful agency. What we need to establish first, however, is the “why.” Or, more specifically, your “why.” There could be any number of reasons why you want to run a digital marketing agency: Are you a new entrepreneur looking for the ideal business opportunity?Are you an experienced entrepreneur who wants to take advantage of a big money-making trend?Or are you an existing business owner who wants to skyrocket the growth of your own business?Perhaps you’re a stay at home parent looking to make some money in your [...]
One of the key success criteria for starting and running a profitable digital agency is focusing on a niche. But you need to take it one step further and become a niche ninja! Here is the first installment of my top tips to become a #nicheninja.
When You’re Tired Of The Rat Race Are you being paid far less than your true worth? Do you loathe the daily grind of commuting in heavy traffic and working hard for little recognition or financial reward? Do you long for financial freedom and more time with your family? Stop working to make others rich! It’s time to take control of your own destiny. Dennis Crowley, foursquare: “Don’t get distracted by criticism. A lot of people will refute your idea as baseless or useless. If you believe in what you are doing, make it happen. Ultimately there will be people who will prefer your product.” Alexis Ohanian, Reddit: “Solve a real problem that people have, or identify a much better way for them to do things than they’ve historically done before. Make something people [...]
Facebook is the world’s largest and most popular social media platform, with around one billion daily users, and about two billion active members. So it makes sense to take advantage of this incredible reach and use Facebook to actively promote your business. How? With Facebook Ads. Just like Hoover morphed from a brand name into a verb, Facebook Ads have become what we mean when we talk about paid social. With its incredible, granular ability to pinpoint and target specific Facebook users, it’s the perfect way to find customers relevant to your business, and target them with adverts or offers to convince them to buy. The more specific you get with your targeting details, the more likely it is your ad will resonate with users. However, Facebook’s popularity is not an automatic guarantee of ad [...]
We’re unpacking the Facebook changes that will impact your business and looking at what you should do to survive the cut. In January this year Facebook CEO, Mark Zuckerberg, made an announcement that sent chills down the spines of many business owners who rely on Facebook to bring in customers. “You’ll see less public content like posts from businesses, brands, and media. And the public content you see more will be held to the same standard—it should encourage meaningful interactions between people.” Bottom line: Facebook is going to be making it even harder for businesses to reach their customers in 2018. But with 1.98 billion monthly active users, it continues to be critical for businesses to have a presence on the platform – especially small ones with limited budgets. So, before you collapse in a [...]
Our expert team unpack one of the biggest mistakes business owners make on Facebook Marketing – targeting the wrong audiences. We also look at how Facebook Audience Insights can be used to build a customer profile to use in your marketing efforts. If you’ve never visited Croatia, you should seriously consider making it a holiday destination in 2018. In 2017, it was one of the Adriatic Sea’s biggest tourist destinations with more than 18.5 million visitors hopping on board sailboats to explore the country’s majestic coastline. While you’re there, visit Split – a town known for its rich fishing heritage. So let’s say you find yourself in Split. You arrive at a fishing shop and tell the shop owner you want to go fishing. There’s a language barrier, so you don’t specify that you’re fishing [...]