Blog

SURVIVING FACEBOOK’S 2018 ALGORITHM CHANGE

We’re unpacking the Facebook changes that will impact your business and looking at what you should do to survive the cut. In January this year Facebook CEO, Mark Zuckerberg, made an announcement that sent chills down the spines of many business owners who rely on Facebook to bring in customers.  “You’ll see less public content like posts from businesses, brands, and media. And the public content you see more will be held to the same standard—it should encourage meaningful interactions between people.” Bottom line: Facebook is going to be making it even harder for businesses to reach their customers in 2018. But with 1.98 billion monthly active users, it continues to be critical for businesses to have a presence on the platform – especially small ones with limited budgets. So, before you collapse in a [...]

SURVIVING FACEBOOK’S 2018 ALGORITHM CHANGE 2018-05-31T14:25:14+00:00

MAPPING THE IDEAL CUSTOMER JOURNEY

Discover why you should map your customers’ buying journey and follow our five steps to mapping a journey for your business. Wouldn’t it be great if all it took for a lead to become a loyal customer were three simple steps – see product, buy product, use product. Repeat. Bliss! No more need for marketing strategies, huge budgets to cover all your advertising bases or complex sales funnels that give you vertigo every time you look at them. Alas, your leads journey to becoming a loyal repeat-customer is complex. We would love for it to be a straight shot down the highway, but it’s a road trip filled with shady pit stops, enticing detours and other roadtrippers. Google was one of the firsts to recognise the complexity and importance of the customer journey, so in [...]

MAPPING THE IDEAL CUSTOMER JOURNEY 2018-05-31T14:24:57+00:00

WHO DO YOU THINK YOU’RE TALKING TO – MASTERING FACEBOOK AUDIENCES

Our expert team unpack one of the biggest mistakes business owners make on Facebook Marketing – targeting the wrong audiences. We also look at how Facebook Audience Insights can be used to build a customer profile to use in your marketing efforts. If you’ve never visited Croatia, you should seriously consider making it a holiday destination in 2018.  In 2017, it was one of the Adriatic Sea’s biggest tourist destinations with more than 18.5 million visitors hopping on board sailboats to explore the country’s majestic coastline. While you’re there, visit Split – a town known for its rich fishing heritage. So let’s say you find yourself in Split. You arrive at a fishing shop and tell the shop owner you want to go fishing. There’s a language barrier, so you don’t specify that you’re fishing [...]

WHO DO YOU THINK YOU’RE TALKING TO – MASTERING FACEBOOK AUDIENCES 2018-05-31T14:24:37+00:00